Pay Per Click (PPC) Marketing Services
From Google Ads to Facebook Ads, we assist our clients in connecting with their target audience on the most effective paid platforms. With years of experience managing millions of dollars in PPC budgets, we understand what fosters a successful relationship between a client and their PPC agency. Our PPC management program is designed to deliver optimal results while ensuring complete transparency.
Comprehensive PPC Marketing Services We Offer
Our comprehensive PPC marketing services are designed to enhance your online presence and drive high-quality traffic to your business. From search and display ads to social media and remarketing campaigns, we tailor our strategies to meet your unique needs. Our expertise extends to Google Shopping, in-stream ads, Gmail sponsored promotions, and local service ads, ensuring a robust and effective PPC approach that maximizes your ROI.
Search Ads
Our search advertising services place your ads directly in front of prospects who are actively seeking your industry or brand offerings online. Ideal for short sales cycles or one-time campaigns, these ads are crafted to acquire high-quality leads from new customers.
Display Ads
Display advertising reaches over 90% of online users by appearing on Google’s partner websites. Our display ads are designed to capture the attention of potential customers with engaging visuals and text, making them ideal for businesses with longer sales cycles or niche markets.
Social Ads
Social media paid advertising is a rapidly growing sector. Our social ads on platforms like Facebook, LinkedIn, and Twitter are designed to target prospects based on their interests, hobbies, and networks, making them perfect for brands with an active social media presence.
Remarketing Ads
Remarketing is an effective strategy to re-engage visitors who have previously interacted with your website. By showing tailored ads to these high-converting customers, we help you boost your conversion rates and achieve significant results with lower competition.
Google Shopping Ads
Google Shopping ads prominently feature your products and prices on Google search results pages. This service is especially beneficial for eCommerce businesses with a large product inventory, aiming to attract customers with clear buying intent.
In-stream Ads
Our in-stream ads, including YouTube and Facebook video ads, place your brand in prime video content slots. These ads ensure your message is seen in a memorable and engaging format, increasing brand awareness and engagement.
Gmail Sponsored Promotions (GSP)
Gmail sponsored promotions deliver your ads directly into users’ inboxes. With click-to-call capabilities, GSP ads enable direct interactions, converting prospects at any stage of the sales funnel. Our PPC experts optimize GSP setups to maximize targeting and click quality.
Local Services Ads
Local service ads operate on a pay-per-lead model, ideal for service-based businesses like HVAC companies, electricians, plumbers, and locksmiths. These ads ensure you only pay for leads that turn into potential customers, increasing the efficiency of your ad spend.
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How Our PPC Agency Can Transform Your Business
Our PPC campaign management services employ effective strategies to drive high-quality leads to your website by paying for ads on leading search engines in the USA and globally. We’ll help your business achieve the following:
Boost Revenue and Profitability
Attract high-quality leads that convert into sales, boosting your revenue and profitability. We target competitive keywords that customers search for at the final stages of the buying cycle, just before making a purchase.
Generate a Steady Stream of Leads
Filling your lead pipeline is our top priority. We create campaigns that lead to direct sales or encourage potential buyers to contact your sales team for more information.
Maximize Marketing ROI
Through A/B testing and real-time monitoring, we achieve click-through rates of up to 15%. Our team focuses on lowering PPC costs and improving ROI to reduce customer acquisition costs.
Increase Market Share
We handle your PPC advertising, monitor results, conduct A/B tests on copy, and maximize your market share and profitability.
Our Core Values
At Devoner, we uphold three fundamental values that define our success:
COST-EFFICIENCY
We carefully assess your requirements to identify the most cost-effective solution for your needs. Leveraging our library of prebuilt solutions helps us avoid unnecessary development costs.
TIME-EFFICIENCY
Our streamlined workflow is proven to save time. We have refined our processes to deliver top-quality results quickly and iteratively, ensuring timely project completion.
QUALITY
Quality is paramount in everything we do. From the outset of development, we prioritize rigorous quality assurance checks to deliver stable, bug-free, scalable, and high-performing applications.
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What Do Our PPC Management Services Include?
Devoner’s PPC management services provide a comprehensive solution to building, implementing, and managing a pay-per-click (PPC) campaign. Discover how our customizable PPC management services can drive exceptional results for your business:
PPC Audit
Our in-depth PPC audit allows your dedicated account manager to develop data-backed recommendations for your pay-per-click strategy. Ensuring the health of your ad campaigns, we verify the setup and optimization of your account, campaigns, and ad groups. Our audit evaluates:
- Competitor ads
- Bid optimization
- Advertising assets like images, landing pages, and ad copy
- Tracking
- And more
Based on the research, we create a custom PPC marketing strategy tailored to your business.
Ad Creatives
With Devoner’s PPC services, building, launching, and optimizing ad campaigns is effortless. As a full-service agency, we have in-house talent to create, launch, and manage successful ad campaigns. We handle:
- Setting up ad campaigns
- Designing ad graphics
- Writing ad copy
- Building ad landing pages
- Creating audio or video ads
Our services ensure you move faster than the competition, launching compelling ads that attract and convert your target audience without the hassle of in-house or freelance design time.
First-Party Data Activation
First-party data is one of the most powerful tools at your disposal. Devoner makes using first-party data in digital advertising fast and easy. With access to MarketingCloudFX, you can collect, store, and send first-party data to your favorite ad platforms effortlessly. This includes:
- Customer relationship management (CRM) data
- User lists like newsletter subscribers
- Deanonymized website data
Powered by first-party data, our clients see an average 25% improvement in PPC ROI.
Full-Funnel ROI Tracking
Measure the ROI of your PPC campaigns with unmatched accuracy using MarketingCloudFX. With full-funnel tracking, you can see which channels, ad campaigns, and URLs impact a user’s journey from visitor to customer. This insight allows you to:
- Make data-driven decisions about strategy effectiveness
- Allocate ad spend to the most profitable campaigns
- Demonstrate PPC’s impact on company objectives
Bid Management
Avoid wasted ad spend with Devoner’s built-in bid management, which includes:
- Monitoring for fraudulent activity
- Optimizing bids to maximize ROI
- Leveraging AI to meet monthly ad spends
Our proactive bid management lets your team focus on crucial projects while we handle the ad accounts.
Landing Page Optimization
Optimize your ad campaigns from start to finish with Devoner’s PPC services, including landing page optimization. Our conversion rate optimization (CRO) team and MarketingCloudFX’s pre-built templates ensure high-performing landing pages. Clients using our landing page library capture 11% more leads.